Tianyi (Eric) Li / BFA Graphic Design

Tianyi (Eric) Li / BFA Graphic Design

Amazon CSR

Greener Future

Amazon CSR

Greener Future

Amazon CSR

Greener Future

Approach

Approach

Approach

Keywords

Keywords

Keywords

I created a modular design language combining organic shapes, bold typography, and warm color palettes inspired by nature. The unified system extends across print, digital, and environmental graphics to communicate responsibility, optimism, and trust.

Sustainable / Responsible / Friendly

Branding / Visual System / CSR Design

Category

Category

Category

To develop a cohesive visual system for Amazon’s Corporate Social Responsibility (CSR) campaign that promotes sustainability, ethical business practices, and positive social impact. The project aimed to express Amazon’s efforts toward a greener, more community-driven future.

To develop a cohesive visual system for Amazon’s Corporate Social Responsibility (CSR) campaign that promotes sustainability, ethical business practices, and positive social impact. The project aimed to express Amazon’s efforts toward a greener, more community-driven future.

To develop a cohesive visual system for Amazon’s Corporate Social Responsibility (CSR) campaign that promotes sustainability, ethical business practices, and positive social impact. The project aimed to express Amazon’s efforts toward a greener, more community-driven future.

Objective

Objective

Objective

Objective

Objective

Objective

Branding / Visual System / CSR Design