I redesigned Petco’s visual system using a playful yet balanced typographic hierarchy, bright color palettes, and expressive iconography. The cohesive system extends across packaging, digital platforms, and in-store materials to strengthen recognition and connection.
Warm / Friendly / Trustworthy
To rebrand Petco with a refreshed identity that emphasizes emotional warmth, trust, and the joyful bond between pets and their owners. The goal was to modernize the brand while keeping its friendly and caring personality intact.
