Tianyi (Eric) Li / BFA Graphic Design

Tianyi (Eric) Li / BFA Graphic Design

Sweet Balance Healthy Indulgence

Sweet Balance Healthy Indulgence

Sweet Balance Healthy Indulgence

Approach

Approach

Approach

Keywords

Keywords

Keywords

I explored brand direction through mood boards and keyword analysis, developing a clean, modern style with balanced typography, fresh color palettes, and systematic layouts. Packaging, digital platforms, and applications were unified into one system, communicating health, joy, and trust.

Balanced / Modern / Trustworthy

Branding / Visual System / Packaging Design

Category

Category

Category

To create a cohesive brand identity and packaging system for a health-focused cake company. The project sought to highlight guilt-free indulgence, modern aesthetics, and consumer trust, while establishing a consistent visual language across all brand touchpoints.

To create a cohesive brand identity and packaging system for a health-focused cake company. The project sought to highlight guilt-free indulgence, modern aesthetics, and consumer trust, while establishing a consistent visual language across all brand touchpoints.

To create a cohesive brand identity and packaging system for a health-focused cake company. The project sought to highlight guilt-free indulgence, modern aesthetics, and consumer trust, while establishing a consistent visual language across all brand touchpoints.

Objective

Objective

Objective

Objective

Objective

Objective

Branding / Visual System / Packaging Design