I developed a modular design system using structured grid layouts, bold color blocks, and product photography to convey clarity and ease of use. Eco-friendly materials and consistent typographic hierarchy highlight REI’s commitment to nature-conscious living and durable quality.
Functional / Sustainable / Structured
To design a cohesive packaging system for REI’s garden tool series that reflects the brand’s values of sustainability, functionality, and outdoor lifestyle. The goal was to unify diverse products under one clear visual language that emphasizes practicality and trust.
