Tianyi (Eric) Li / BFA Graphic Design

Tianyi (Eric) Li / BFA Graphic Design

Bud Light & Budweiser

Retro Revival

Bud Light & Budweiser

Retro Revival

Bud Light & Budweiser

Retro Revival

Approach

Approach

Approach

Keywords

Keywords

Keywords

I integrated heritage-inspired typography, simplified compositions, and balanced color palettes to reflect timeless authenticity. The refreshed system combines nostalgic visual cues with modern clarity, creating a cohesive structure that celebrates the legacy of both brands while appealing to today’s consumers.

I integrated heritage-inspired typography, simplified compositions, and balanced color palettes to reflect timeless authenticity. The refreshed system combines nostalgic visual cues with modern clarity, creating a cohesive structure that celebrates the legacy of both brands while appealing to today’s consumers.

I integrated heritage-inspired typography, simplified compositions, and balanced color palettes to reflect timeless authenticity. The refreshed system combines nostalgic visual cues with modern clarity, creating a cohesive structure that celebrates the legacy of both brands while appealing to today’s consumers.

Retro / Authentic / Structured

Branding / Packaging Design / Beverage

Category

Category

Category

To redesign the packaging systems for Bud Light and Budweiser, reviving the nostalgic charm of classic American beer design. The goal was to attract retro enthusiasts while enhancing hierarchy, readability, and overall visual unity across both brands.

Objective

Objective

Objective

Objective

Objective

Objective

Branding / Packaging Design / Beverage