I developed a colorful, modular visual system inspired by play, growth, and connection. Soft geometric forms, cheerful icons, and vibrant typography convey warmth and inclusivity. The design unifies print, digital, and social platforms to strengthen trust and accessibility for families in the community.
Friendly / Joyful / Trustworthy
To redesign the brand identity and communication system for Children’s Council San Francisco, a local nonprofit organization that supports families and childcare providers. The goal was to create a friendly and trustworthy brand presence that reflects community care, optimism, and children’s well-being.
